ArchiDogs

筑格传媒于2015在美国纽约创立，已发展为具有国际影响力的综合性品牌机构，致力于品牌构建与创作专业的媒体内容，为公司提供品牌策略、设计与传播服务，实现品牌价值。我们专注设计行业品牌力的发掘与重塑，从品牌策略、品牌设计与品牌传播三大角度帮助公司提升品牌价值。在品牌策略层面，明确品牌定位、运营方向及策略，制定品牌战略顶层架构。在品牌管理层面，帮助企业从产品、服务、客户、资产四个重要维度，建立系统的品牌管理体系，并针对公司不同发展阶段，把握品牌成长节奏，完善品牌的重要节点；在品牌传播层面，协助企业梳理服务与项目，生产专业性内容，通过项目报奖、推广等方式，传播创新思考与设计理念。

我们是一支具有海外建筑/ 景观/ 城市设计背景的专业团队，用前沿的策划能力为设计作品赋能，以多元跨界的方式为企业重塑品牌力。我们拥有多年品牌服务的成功经验，与多家海外公司、大型设计院、上市公司、先锋事务所以及设计院校均达成合作。

Founded in New York in 2015, ArchiDogs has developed into a comprehensive cultural media company with international influence. At the level of brand strategy, we help companies design and formulate effective strategies for success, and ArchiDogs can assist in developing operation strategy, positioning, and marketing direction.

Re-branding is the key idea of ArchiDogs. It integrates project planning, brand promotion and design communication. At the level of brand management, we help enterprises establish a systematic brand management mechanism based on the four most important components of success: products, services, customers, and assets. Understanding the different phases of the company's development allows us to identify the rhythm of a brand's growth and improve the essential qualities. We help companies with the critical task of improving brand management through an integrated approach that combines enterprise management, business management, market management and human resources management. Focusing on making brand management is an important driving force for brand development that ensures a bright future for our clients.

ArchiDogs are a professional team with an overseas architecture, landscape and urban design background. We use planning ability to empower design projects and rebuild brand power for enterprises in multiple cross-border ways. We have many years of successful experience in brand service, and cooperated with many overseas design studios, large design institutes, listed companies, pioneer studios and design schools.